10 books that are the inspiration behind my latest work


My latest work – Flight Of The Unicorns – is meant for entrepreneurs who are keen on understanding the nuances of Indian startup ecosystem, what works and what doesn’t, and trends they need to watch out for.

Along with being an author, I am an entrepreneur; it is a lifestyle choice I made over a decade ago. Many of the theories I have presented in this book have been formed through years of dealing with the market and working with startups in this part of the world.

However, a lot of the inspiration behind this book comes from existing work by stellar authors, some who inspire entrepreneurs to being their journey, and others who have shaped the thinking behind startups through their work.

Here are the top 10 amongst the numerous books I have gone through when writing my own:

  1. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
  2. Zero to One: Note on Start Ups, or How to Build the Future by Peter Thiel and Blake Masters
  3. Platform Scale: How an emerging business model helps startups build large empires with minimum investment by Sangeet Paul Choudary
  4. The Matchmakers: The New Economics of Multisided Platforms by David S. Evans and Richard Schmalensee
  5. The Four Steps to the Epiphany by Steve Blank
  6. The Golden Tap – The Inside Story of Hyper-Funded Indian Start-Ups by Kashyap Deorah
  7. Founders at Work: Stories of Startups’ Early Days by Jessica Livingston
  8. The Inevitable by Kevin Kelly
  9. Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen
  10. Stay Hungry Stay Foolish by Rashmi Bansal

I could list 90 more very easily, but I will stop at these for now and get back to working on my next.

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